Interesting article summarizing Tabs Analytics research showing consumer deal behavior. As consumer options (particularly digital) continue to multiply and evolve, employing and coordinating multiple tactics to reach and influence consumers becomes critical for successful promotion strategy.
Grocers Ditch Deals at Their Peril, Study Finds (winsightgrocerybusiness.com)https://www.winsightgrocerybusiness.com/retailers/grocers-ditch-deals-their-peril-study-finds
Digital coupon technology adoption has accelerated, and it can be expected that many consumers now adopting these behaviors will not revert back to more traditional coupon usage and behaviors, despite an expected emphasis on value.
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