Posts by PromoStrategies Team

84% of Consumers Using 2 or More Bargain-Hunting Tactics

Interesting article summarizing Tabs Analytics research showing consumer deal behavior. As consumer options (particularly digital) continue to multiply and evolve, employing and coordinating multiple tactics to reach and influence consumers becomes critical for successful promotion strategy.

Grocers Ditch Deals at Their Peril, Study Finds (winsightgrocerybusiness.com)https://www.winsightgrocerybusiness.com/retailers/grocers-ditch-deals-their-peril-study-finds

Grocery Coupons Shine During COVID-19 – Progressive Grocer

Digital coupon technology adoption has accelerated, and it can be expected that many consumers now adopting these behaviors will not revert back to more traditional coupon usage and behaviors, despite an expected emphasis on value.

Grocery Coupons Shine During COVID-19

DTC Success Stories Analysis

Interesting article, and interesting to observe how both Harry’s and Dollar Shave Club coupon promotions work to stimulate trial https://www.cbinsights.com/research/direct-to-consumer-retail-strategies/

Washington Post Article on Stacking

Tech has taken the work out of couponing. Here’s how to save big with little effort.

Technology is also able to help CPG marketers better manage this situation.  Contact us and ask about our CPG-tested Stack Track(TM) solution.