Interesting article summarizing Tabs Analytics research showing consumer deal behavior. As consumer options (particularly digital) continue to multiply and evolve, employing and coordinating multiple tactics to reach and influence consumers becomes critical for successful promotion strategy.

Grocers Ditch Deals at Their Peril, Study Finds (winsightgrocerybusiness.com)https://www.winsightgrocerybusiness.com/retailers/grocers-ditch-deals-their-peril-study-finds